Our Company
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The Living Direct Family
Living Direct, Inc. began in 1999 as Richlund Ventures in Austin, TX. Since then, we have grown into a multi-million dollar, top 500 e-retailer corporate brand, while still maintaining a fun work environment for our employees and stellar service for our customers.
What We Do
Living Direct has been a leader in online retail for over 10 years. We strive to provide the best customer experience and high quality products to satisfy modern living needs. We want to help select the products that fit your requirements, make sure that you enjoy your products for as long as you have them and assist you with future purchases.
Our employees enjoy working for Living Direct, because we offer an environment where everyone is encouraged to put forward their ideas and opinions. We do our best to foster team work between departments and make sure everyone is acknowledged for their contributions to the Living Direct team.
So Why Appliances?
In the words of our founder and CEO, Rick Lundbom, appliances picked him, not the other way around.
Rick grew up around appliances. Both his dad and grandfather sold appliances for boats and RVs, and Rick saw the potential for more people to be interested in these smaller, specialized products. He likes the idea that these products solve a problem. Compact appliances might not always be the first choice, but they are the necessary choice for many people who live in small spaces but require the amenities of a large space.
Following this interest in problem-solving appliances, Rick launched CompactAppliance.com and the company has continued to expand its selection to other niche appliances geared toward special interests.
We Test & Use What We Sell
At Living Direct, we thoroughly test, evaluate and often times use a variety of the products that we sell. This is to ensure they exceed your expectations on not only the price, but the durability. And we all take part in product testing. Sometimes our tests are scientific, while other times our tests are more practical in nature. Many times, simply asking our employees to use the products around their homes or at the office is best.
Living Direct continuously searches for unique, high-quality, durable products that make your life a little easier, in more ways than one.
Company News
May 10, 2011: Living Direct, Inc. is #253 for the 2011 edition of the Internet Retailer Top 500
February 14, 2011: Peter Keller, former Director of Product Development, is promoted to Vice President and made an executive
October 8, 2010: Living Direct is one of the Austin Business Journal's Fast 50 for growth over a 3 year period
June 21, 2010: Living Direct, Inc. is #259 for the 2010 edition of the Internet Retailer Top 500
May 17, 2010: IceMakerDirect.com, the newest Living Direct Network site, launches
