For the Wine Lover in You.

Indulge the sommelier in you – savor the moment.

Our Mission

To make wine lovers out of wine drinkers.

About Us is a Ferguson Enterprise Company that specializes in selling the largest selection of wine refrigerators and wine products that bring the wine lifestyle home. is part of the LivingDirect Network of websites. At we strive to make online shopping and delivery for today's popular wine products quick, easy and affordable. We carry almost every appliance you could want or need for enjoying wine at home and our catalog is always growing. Best of all we have 3 distribution centers across the United States to deliver these products faster than the competition, and we have a dedicated 24x7 call center of product experts available to answer questions and help.

Our History

LivingDirect, Inc. began as Richlund Ventures in Austin, Texas after our founder and CEO, Rick Lundbom, launched, the first LivingDirect Network site, in 1999. Rick grew up around appliances as both his dad and grandfather sold appliances for boats and RVs. Rick quickly realized his families business had the potential to reach a wider group of customers by launching a website. Since launching his first website LivingDirect has seen double-digit growth every year and continues to add new websites to the network, all dedicated to serving a niche market. LivingDirect currently has nearly 100 employees and 3 distribution centers across the United States. The headquarters are located on the west side of Austin, Texas - just east of the beautiful Texas Hill Country.

About the LivingDirect Network - Enjoy Life and Live a Bit Better has been part of the LivingDirect Network since 1999 and is owned and operated by LivingDirect, Inc. To learn more about our network, visit our network page. is a Ferguson Enterprise Company.