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New Website Offers a Simpler Approach to Dehumidifier Shopping

June 3, 2009

Living Direct, Inc., a Top 500 Internet Retailer based in Austin, TX, is proud to announce the launch of — a complete shopping resource for dehumidifier buyers.

Living Direct, Inc. has created the definitive dehumidifier shopping website in The site offers consumers a comprehensive selection of dehumidifier brands, as well as comparison shopping tools and buyer’s guides previously unavailable in one convenient location.

The decision to build a specialized website around the single product category comes after amassing nearly a decade of experience in online sales of dehumidifiers and appliances at, another website in the Living Direct network. Recently a growing demand for dehumidifiers in the marketplace was identified along with an increasing amount of customer confusion surrounding the product.

“Dehumidifiers come in so many shapes, sizes and types these days. Listening to our customers, it became apparent that the dehumidifier options were overwhelming for most,” said Rick Lundbom, CEO of Living Direct. “So we decided to build a new site from the ground up that makes the dehumidifier selection process quick and effortless.”

Living Direct started by adding a full selection of portable and commercial dehumidifiers to their preexisting lineup of residential dehumidifiers. As a result, makes it easy to perform a side by side comparison of the most trusted and popular brands like Danby, Frigidaire, Ebac, Soleus, Sunpentown, and LG dehumidifiers.

Among the many other shopping advantages offers is the flexibility to sort dehumidifiers by application, brand, pint capacity, and coverage area. Product categories are structured in this manner in order to encourage shoppers to segment and compare models based on the criteria most important to the individual.

To further simplify the shopping process, features informative buyer’s guides developed by dehumidifier product experts. In addition, customer-submitted product reviews and a list of frequently asked questions are included throughout the site and provide unbiased product insight.

Buyer satisfaction is equally important to and Living Direct. Every purchase comes with a 100% Satisfaction Guarantee, which includes a no-hassle returns policy and a price-match guarantee.

The launch, announced today, should come as good news to customers who have been previously frustrated by the lack of clear information available when researching a dehumidifier purchase.

Living Direct, Inc. is a leading internet retailer specializing in consumer appliances, indoor air quality products, and lawn and garden furniture. Established in 1999 as a source for compact home appliances, Living Direct has maintained a core business philosophy that incorporates both a customer-focused approach to business and a customer-driven selection of products. Today, Living Direct is a multi-million dollar ecommerce enterprise consistently ranked in the Internet Retailer Top 500 Guide of America's largest e-retailers, as well as a respected member of the Better Business Bureau®.

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